All Day General
A family thrift & gift shop that brings curated finds and treasures to the Roncesvalles neighbourhood.
Brand Identity | Art Direction | Design
Design a brand identity that establishes a strong emotional connection with the local community while differentiating the shop from traditional thrift stores.
THE CHALLENGE
THE INSIGHT
The best neighbourhood shops feel less like retail stores and more like places filled with stories, memories, and unexpected finds.
By drawing on the owner's memories of summer camp and the familiar charm of a neighbourhood general store, the identity aimed to create a welcoming destination.
THE IDEA
PRIMARY LOGO
SECONDARY LOGOS
ICONS
The result is a cohesive, retro-inspired identity that feels warm, nostalgic, and full of sunshine.
THE RESULT