Edie Parker
Edie Parker is a New York City based brand that offers fashion accessories and home decor. Flower by Edie Parker features a bold and playful collection of design-forward accessories and premium cannabis flower.
Designer: Vicky Nanowski
Head of Brand Marketing: Niki Sawyer
UI Design | Email Templates | Design
THE CHALLENGE
Edie Parker had a bold, recognizable brand, but its email marketing lacked consistency. Inconsistent typography, shifting visual styles, and the absence of a design system created a fragmented customer experience.
THE INSIGHT
A consistent framework doesn't need to limit creativity. By establishing clear design principles, every campaign could feel unique while remaining on brand.
THE IDEA
Develop a flexible email design system with reusable templates, typography guidelines, and modular components that could be easily managed across campaigns and sub-brands.
THE RESULT